Thirst Quenching Made-with-Honey Beverages… | National Honey Board

Last month’s Natural Products Expo West reflected the biggest trends and future-forward thinking in product development. The National Honey Board was thrilled to see — and taste test — the innovative snacking, baking and confectionery made-with-honey products on the show floor. But, what would a great new food product be without something to wash it down with?

The made-with-honey beverage market’s expansion has reflected three main consumer demands:

     1. bold flavor combinations that blend nostalgic tastes with something new

     2. guilt-free indulgence

     3. ingredients that promote health and wellness

Flavorman reports in its 4 Beverage Trends to Watch in 2022 report that consumers are focused on celebrating life’s simple pleasures, yet they’re striving for balance. These made-with-honey beverages hitting the drink aisle are more diverse than ever, thanks to brilliant product developers who can meet needs in a bottle (or can).