Cereal Innovation Sweetened with Honey

All-day breakfast and all-day snacking trends are growing at a rapid pace throughout the food industry. Consumers want comfort through their stomachs, and there’s nothing better than grabbing a bowl, a spoon and a carton of milk with a favorite cereal during our fav moments of the day. Saturday morning cartoons, afternoon cravings and midnight snacks have been sweetened with countless bowls of cereals throughout our lives, but just like the dairy milk industry has evolved with alternatives, so has cereal.

Traditional cereals made with honey, like Honeycomb, Honey Nut Cheerios and Honey Bunches of Oats, are staples that have graced Americans’ breakfast tables for years. But the breakfast category is expanding, and cereal manufacturers are responding to a call for portable packaging, better-for-you ingredients — including sugar reduction — and all-day fixes to cure stressful moments. In MarketWatch’s Global breakfast cereal Market 2021 COVID-19 Analysis, it comes as no surprise that the breakfast cereal market is expected to grow. The category is predicted to rise at a compound annual growth rate of 4.5% through 2021, with drivers including:

• Changing breakfast habits across emerging economies
• Increasing preference of Western dietary patterns
• A wide assortment of alternative breakfast items
• Lower prices
• Ongoing product innovation in flavors and organic ingredients