There’s no doubt that the global pandemic is disrupting 2020 food trend forecasts, from consumer demands to supermarket shortages, COVID has changed the way Americans are eating, down to every snap, crackle, and pop.
However, even a pandemic has a positive effect on a few things, breakfast time being one. Adults are homeschooling and working from home more than ever in our lifetimes, and this means they’re starting their days in less of a rush, with more time devoted to breakfast. According to a new survey commissioned by General Mills Big G cereals, three-quarters of families with school-aged children say they’re able to spend more time together eating at the breakfast table, as reported by Food Navigator. This is quite a change from pre-pandemic numbers when 70% of parents said the biggest challenge in the mornings was having breakfast as a family. Only 48% said it was still a challenge.
One steadfast staple of breakfast is cereal, and the General Mills survey said that 55% of the 1003 parents surveyed said cereal was their kids’ top breakfast choice. And, due to the restructuring of breakfast during the pandemic, more families are eating cereal, they report.
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