The Sweet Side of Meat Product Innovation:…

From grab-and-go meat snacks to tastier innovations, the CPG meat category is evolving rapidly to meet the demands of modern consumers. Shoppers are prioritizing high protein, clean label ingredients and bold, global flavors—and formulators are turning to one timeless ingredient to deliver on all fronts: honey.

Here are the top CPG meat trends where honey is playing a role, with new product releases to inspire:

1. Powered by Protein

The demand for protein-rich snacks is surging, with the global meat snacks market projected to grow from $11.76 billion in 2025 to approximately $20.20 billion by 2034, at a CAGR of 6.20%. Today’s consumers view food as fuel—not just for energy, but for performance—and protein delivers on strength, recovery and fullness. Plus, high-protein entrées with meat can have bitter, chalky or savory flavor notes. Honey helps mask these off-notes, enhancing palatability with a clean, natural sweetness. It also complements popular flavor profiles like barbecue, garlic and teriyaki.