Snack Category Expands with Unique Marketing,…

Snacking occasions are endless. From the midnight snack to the midday nosh, the snack category is booming in ways we have never seen. With more than 900 new companies at Natural Products Expo West alone, a record number of made-with-honey snacks were showcased on the show floor this year, and consumers are taking notice. To succeed in a category that’s reaching an arguable saturation point, snack product developers are tasked with finding new ways to market the next best grabable product on supermarket shelves.

Jenny Zegler, Mintel’s director of food and beverage, said at SNAXPO that there are still opportunities for growth in the snacking space, “despite the pervasiveness.” Ten different worldwide markets reported the majority of snackers do so daily, likely multiple times a day, according to Zegler.

With that type of global demand, we’re seeing a few unique ways that honey-sweetened snack developers are positioning themselves to thrive in 2023 and beyond:

Flavor Combinations

Mattson’s “Snack Trends Topline Summary” found that 44% of people love to combine flavors that “one might not think go together but are actually really delicious to you.” One-third of respondents said that they are motivated to snack by searching for a new flavor, and a huge 85% said when eating indulgent snacks, they don’t want to sacrifice flavor.