Private Label Brands Tap into Honey’s…

Private label consumer packaged goods (CPG) have gained significant momentum in recent years as product developers seek to create exclusive products that offer quality and value. One natural ingredient that’s increasingly playing a starring role in private label CPG innovation is honey. Known for its versatility and broad consumer appeal, honey is more than just a sweetener—it’s an ingredient that brings a range of functional, nutritional and sustainability benefits. Below, we explore some of the top trends driving honey’s rise in the private label CPG category.

1. Health and Wellness Focus
As consumers become more health-conscious, they’re gravitating toward products that offer natural and clean label ingredients. Honey is being positioned as a more nutritional alternative to refined sugars and artificial sweeteners. This makes it especially appealing in private label CPG products aimed at health-conscious shoppers. From granola bars and yogurt to energy drinks and baked goods, retailers are incorporating honey into formulations to meet the growing demand for products that support overall wellness.