Meet the Butters Creating a Buzz

Don’t call it a comeback! The butter category is experiencing a renaissance, largely in part to honey-infused products that are giving the dairy case a glow-up. From breakfast toast to dinner rolls, the creamy, dreamy combination of butter and honey is spreading joy across plates everywhere. Consumers are no longer satisfied with plain spreads—they want buttery bliss with a twist! Millennials and Gen Xers in particular are drawn to premium options like grass-fed and organic, and tantalizing flavor combinations are melting hearts across the U.S.

Butter Up

Many consumers even view butter as a “little luxury,” according to Bloomberg, and they’re willing to pay a premium for products that feel indulgent yet wholesome. In fact, butter made the Food Institute’s 6 Food Trends to Watch in 2026
list. Among the emerging trends, honey-infused butters are gaining significant traction.

The rise of honey-infused butters isn’t just a newstalgic story; it’s backed by numbers. In 2024, retail volume sales of butter and butter blends increased by 2.5%, with store brands accounting for 63% of the volume. Plus, the global honey butter market reached USD $1.12 billion in 2024 and is projected to grow at a CAGR of 6.4% through 2033.

For CPG product developers, this data points to a golden opportunity: consumers are craving flavor and function in one spreadable package, and honey brings both to the table. With its all-natural, unprocessed appeal and versatility, honey is the ideal partner for butter. It adds flavor depth, clean label credibility and functional benefits that align with today’s better-for-you food trends.

Integrating honey into butter products not only satisfies demand for innovative flavors but also taps into the growing consumer preference for natural ingredients. Brands can effectively market honey-infused butters as a premium, health-conscious choice that blends tradition with innovation while appealing to modern taste preferences and health-minded values.