Killer ‘B’ Trends Reflect Global Influence

Combine one of the world’s largest pollinated byproducts with two of the best smelling items on earth, and you have two powerhouse flavor trends in 2022: botanicals and barbecue. Flavor combination possibilities with Mother Nature’s sweetener are almost endless — especially when you add global influence of barbecue and the world’s flower varieties to the mix.

Botanical’s Buzz
Eating flowers, you ask? Market researchers, consumers and food and beverage experts say to stop, smell, and even eat or drink the flowers of your choice. The search is on for the next hot flavor, some of which were outlined in Symrise North America’s “Top Flavor Trends for 2022 and Beyond” webinar. Botanical seltzers and “kombucha upgraded” were high on the botanicals list, with lavender and hibiscus, which is growing rapidly in today’s trends.

“Innovative beverage brands are adopting botanical and fruit combinations to entice customers who are looking for more refined flavor profiles,” according to the webinar. “Botanical flavors appeal to consumers who are interested in sophisticated flavors, flavors inspired by nature and cocktail inspired flavor combinations.”