Honey Continues ‘Superfood Reign’ at Summer…

From flavor and functionality to positive consumer perception, honey’s time in the spotlight was evident at the Specialty Food Association’s Summer Fancy Food Show. Food Navigator highlighted honey’s current driving force in three key growth areas:

1. Growing population of health-conscious consumers

2. Honey’s perception as a natural and healthy superfood

3. Honey’s connection to honey bees and the environment

Javits Center’s show floor was teeming with a sold-out number of vendors, ready to showcase the latest in better-for-you, convenient and delicious food and beverages. Specialty food is the “now,” and the wide range of honey-sweetened products provided attendees a closer look at the trendiest items sure to hit store shelves in the near future. Here are five of our favorites: