Creating Sweets & Snacks with Honey: What…

At this year’s Sweets & Snacks Expo, the buzz was about more than just flavor—it was about how brands can connect with evolving consumer behaviors, generational preferences and wellness goals (yes, even in confectionery!). Product developers looking to stay ahead of the curve should take note of these key trends and insights shared by industry experts Anne-Marie Roerink of 210 Analytics and David Lemley of Voodoo Brands.

Here’s what’s trending and where honey can shine:

1. Functional Foods Are Gaining Ground

From protein chips to jerky made from beef, turkey, chicken—and even air-dried options—functionality is the future of treating. Consumers are increasingly looking for snacks with benefits: think energy boosts, protein fortification, gut health or mindfulness.