Cereal Brands Focus on Honey’s All-Natural…

Is there anything better than an all-natural energy boost in the morning without the midday crash? Consumers are searching for better-for-you ingredients that provide energy and natural sweetness, and cereal product developers are answering the call with honey.

Mornings are still prime time for traditional honey-sweetened cereals like Honey Bunches of Oats, Honeycomb and Honey Nut Cheerios, but the cereal category is expanding into all-day (and even before bedtime) noshing with a few innovative ideas:

• Portable packaging that provides busy consumers with on-the-go options that are more nutritious and less messy.
• Fun marketing of honey that shows familiar honey imagery. Consumers see honey, and they know what sweetener they’re getting.
• Unique flavor combinations with honey that showcase something new for taste buds.
• Cereal for any time of day. Why restrict this delicious food to just breakfast time? Cereal marketers are taking a look at how cereal’s ingredients can provide comfort, mood-boosting qualities throughout a multitude of daily eating occasions.

These recent cereal releases are the perfect showcase of honey’s positive attributes in the cereal aisle.