3 Ways Honey Sweetened Expo West

Amidst bustling aisles at one of the largest food and beverage shows in the world, one sweetener captured attention: honey. Consumers are demanding all-natural, clean-label ingredients in their products, and brands are answering the call with a new wave of diverse ideas in a sea of competition. Expo West serves as an annual jumpstart to emerging industry trends, and the prominence of honey via the more than 3,300 exhibitors echoed throughout the halls.

Honey’s enduring appeal and potential for continued innovation shone through in a number of ways:

Trend No. 1: Kid-Friendly Nutrition

Fun packaging, kid-centric advertising, nutritional positioning and parent-approved messaging was in full force on the show floor. More than in years past, brand managers are using effective campaigns for products that appeal to both children and their caretakers. Nutritious and wholesome options sweetened with honey strike the perfect balance, culminating in one product garnering a NEXTY nod.