Smart Cookies Know: Top Insights for National…

There’s no “batter” time to dig into the freshest trends shaping today’s cookie scene than National Cookie Month! From bold new formats and fruit-forward flavors to smarter sweetener use (we prefer honey), we celebrate cookies that blend flavor with timelessness and modern innovation. Whether you’re crafting a box of fan-friendly favorites or launching the next better-for-you “wow” cookie, formulating with honey will add depth, function and consumer-friendly appeal.

Newstalgia Avoids Cookie Cutter Product Releases

The industry continues to play with nostalgia. Cookies are a staple of bakery aisle shelves, and while consumers crave familiar comforts, they’re excited by fresh flavor pairings and formats. Mixing up packaging can be a new appeal: Multipack and tray-style cookies are surging in popularity, with center-store assorted/multipack cookies seeing a 27.8% jump in sales. Meanwhile, holiday/seasonal cookies and limited edition launches also remain a draw. Holiday-themed assortments, frosted treats and fruit-spiced varieties all benefit from honey’s adaptable profile.