Better-for-You Baking Products Rise Higher…

There’s a wide range of bakery products on grocery store shelves that consumers have craved since ovens came into existence. Both sweet and savory baked goods have an unparalleled appeal — from breads and crackers to indulgent cookies, muffins and decadent cakes.

But, what if we could have a bakery item that wasn’t quite as much of a guilty pleasure? What if there was an ingredient that made consumers feel better about consuming indulgent baked goods? Luckily, there is. It’s honey, and it’s used in baked goods for flavor, sweetness, functionality, versatility, and to improve consumer acceptance of a product. And honey is an all-natural ingredient that truly can position bakery foods as a better-for-you option.

Snack Food & Wholesale Bakery reported that consumers would look for ingredients in baked goods that “provide nutritional benefits in their everyday diet.” The demand for natural, clean label and plant-based products in the bakery industry continues to grow, and we’ve compiled a great list of made-with-honey products that are sure to delight consumers.