Increase Demand This National Apple Month with…

As the crisp, cool air of fall rolls in, there’s no better time to celebrate two of nature’s sweetest offerings: apples and honey. National Apple Month, observed each October, is a celebration of the rich heritage and versatility of apples in everything from snacks to baked goods. Pairing apples with honey takes the flavor experience to a whole new level, combining natural sweetness with nourishing goodness.

Consumers love honey and apples for several reasons:

1. All-natural sweetness and flavor. Apples offer a crisp, refreshing sweetness, while honey provides a rich, nuanced flavor, ranging from floral to earthy depending on the varietal. Combined, they create a naturally sweet and satisfying pairing.

2. Nutritional benefits. Both apples and honey are known for their nutritional benefits. Apples are a delicious source of fiber and antioxidants, while research has shown that honey is a source of a wide array of vitamins, minerals, amino acids and antioxidants. Flavonoids and phenolic acids, which act as antioxidants, are also found in honey.

3. Cultural significance. In many cultures, especially during Jewish holidays like Rosh Hashanah, honey and apples are symbolic of prosperity and hope for a good year ahead.

4. Versatility. Both honey and apples are versatile ingredients in a wide range of products.

This fall, we’re spotlighting honey-infused consumer packaged goods (CPG) that make the most of this perfect pairing. Hopefully you will be inspired to create new delicious, clean label and consumer-friendly options that celebrate the essence of the season.