Honey and Pistachio: A Power Duo

When it comes to flavor combinations, honey and pistachio are a match made in heaven. Their natural, complementary profiles—honey’s floral sweetness and pistachio’s rich, nutty warmth—make them a dynamic duo in the world of consumer packaged goods (CPG). This pairing has become increasingly popular, reflecting evolving consumer preferences for indulgent yet wholesome products.

Why pistachios are cracking the nut category:

1. Google trends analysis shows a 60% rise in pistachio web searches since 2019.

2. Tastewise found social conversations regarding pistachios grew 10%, with a 15% interest in confectionery.

3. Luxury pistachio creations are big in seasonal or LTO offerings, which are growing in popularity.

4. A single ASMR TikTok video of a food influencer eating a bright green, oozing pistachio and tahini paste-filled bar has been viewed a whopping 56 million (and counting) times.

Pistachio-topped pastries, according to Whole Foods Market’s 2025 Food Trends report, are emerging as a part of the broader “crunch trend,” which focuses on texture in both savory and sweet categories. Other products like pistachio crumbles enhance desserts and baked goods, meeting consumer demand for texture innovation in premium snacks and bakery items.